PROCESS
POET Design Identity System
STEP ONE
Client fills out and submits a Project Information Form online so as to better assess costs, timing and scope of the project. Once the form is completed and an estimate is agreed upon, rough logo concepts are sketched out.
PROCESS
POET Design Identity System
STEP TWO
Concepts are transferred from intial sketches to the computer and exploration of potential design directions begins. Typefaces that work well with the client’s aesthetic and that match the style of the logo icon are searched out.
PROCESS
POET Design Identity System
STEP THREE
The initial round of concepts is tightened up until they are ready to show to the client. In presenting the logos, inspiration is cited, explanations for design choices are given and client feedback and suggestions are taken into account
PROCESS
POET Design Identity System
STEP FOUR
A logo is chosen to work from and back-and-forth client interaction narrows down color, typeface and overall feel of the brand. Logo usage, client preferences and competitor analysis all play a role in design decisions.
PROCESS
POET Design Identity System
STEP FIVE
The logo is finalized and the desired marketing pieces are designed with brand strategy in mind. Paper stock, Pantone colors and print techniques are chosen and press checks insure quality and consistency of the final delivered product.
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