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  • PROJECT
    Suzanne DeCarion
    Logo and Identity

    GOAL
    Create a logo and identity showcasing the client’s personality but that caters to the discerning, refined tastes of artists and gallery owners.

    SOLUTION
    Incorporate the client’s love for butterflies into a boldly-colored yet sophisticated company identity.
  • PROJECT
    Wildflower Estates Logo

    GOAL
    Create a proprietary wordmark for a luxury estate community in Rancho Santa Fe, CA.

    SOLUTION
    Letterforms were hand-drawn to allude to blowing blades of grass and scanned into the computer to be retraced. Gold lettering against a deep green hints at the colors found around the hillside development.
  • PROJECT
    JJ Number 8 Identity System

    GOAL
    Create a logo and marketing materials for a high-end jewelry company.

    SOLUTION
    Worked closely with the owner to develop a concept she had in mind for the logo. Applied the mark to various pieces and worked with printers through production. Textured papers of varying shades of gray and silver metallic inks were used for a modern, clean look.

  • PROJECT
    Make Music Pasadena Music Festival Identity

    GOAL
    Create a buzz around a unique summer music festival where the streets of Pasadena shut down for local and international music acts to strut their stuff.

    SOLUTION
    Based on an event started in France, the city wanted their own summer and city-themed collateral specific to Pasadena.

  • PROJECT
    Poet Design Logo and Identity

    GOAL
    Create logo and identity system for a stylish Los Angeles-based interior designer catering to movie industry executives.

    SOLUTION
    An art deco feel accomplished the client’s goal to reflect architecture and interiors prevalent throughout Los Angeles. A special ribbed paper was used to add texture to the pieces.
  • PROJECT
    Axium MovieMax logo and identity

    GOAL
    Create logo and identity system for a software suite designed to manage film production.

    SOLUTION
    Worked with the development team to create a consistent branded user experience which streamlined and simiplified the traditional production process.
  • PROJECT
    2007 Taco Bell Foundation
    Golf Tournament

    GOAL
    Create a tournament logo and event look that carries over from year-to-year even though the location changes.

    SOLUTION
    Certain visual cues, such as the mountains in the background, hint at the event location, but the overall feel and color scheme remain consistent.
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